The Californian
AI Compass
What Californians really think about AI—and what to do next
We spoke to thousands of Californians to understand their hopes, fears, and expectations for AI. Then we went deeper—mapping five key public mindsets that reveal what moves people to act, who to engage, and how to build trust.
This is the first project of its kind—and it’s already informing strategy for legislators, campaigners, and advocates across the state.
What you’ll get in a deeper briefing
For those seeking to dive in further, we offer tailored briefings that cover:
A walkthrough of the five segments—who they are,
what they believe, and how to reach themMessage testing results, including which narratives
resonate (and which fall flat)Strategic applications for advocacy, legislation, and
communicationsRaw data breakdowns, diagnostic tools, and opportunities
to use the segmentation model in your own work
This isn’t just insight—it’s a tool for action.
