Reshaping uncertainty into opportunity
We understand how communities think and feel about the complex technology challenges we face.
We connect with their deeper values to change their views and drive deep behaviour change.
Our Services
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Using empirical approaches to ensure decision-making starts from a strong foundation.
Market and Audience Analysis
Public Opinion Polling
Policy Landscape Mapping
Focus Group Facilitation
Stakeholder Interviews
Organisational Data Analytics and Interpretation
Literature Reviews and Meta-Analyses
Strategic Foresight and Trend Forecasting
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Policy Analysis and Research
Stakeholder Engagement and Consultation
Regulatory Impact Assessments
Policy Advocacy and Campaign Strategy
Government Relations and Lobbying Support
Public Policy Risk Assessment
Legislation Review and Analysis
Strategic Policy Development
Coalition Building for Policy Support
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Situational and Competitor Analysis
Organisation or Function Line Reviews
Campaign Planning and Roadmapping
Stakeholder Engagement Strategy
Budget and Resource Allocation
Channel and Platform Strategy
Risk Assessment and Mitigation Plans
Policy and Regulation Impact Assessments
KPI Identification and Monitoring Frameworks
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Developing persuasive messaging frameworks that build meaningful public support to deliver policy outcomes.
Specific services include:
Values-Based Messaging Framework
Visual Identity and Branding Guidelines
Narrative and Storytelling Development
Framing and Positioning Strategy
A/B Testing and Iterative Message Refinement
Cultural Sensitivity and Inclusivity Checks
Emotional Resonance Testing
Key Message Briefs for Stakeholders
Spokesperson Training
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Implementing the strategic recommendations to achieve our agreed result.
Including services such as:
Project and Change Management
Implementation Planning
Policy Roll-out and Enforcement Strategy
Stakeholder Communication Plans
Media Relations and Press Strategy
Grassroots Mobilisation and Advocacy
Measurement and Impact Evaluation
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Our name
Diffusion in a social network
Diffusion occurs in a social network when someone creates a piece of content, like a post or a video, and others start sharing it with their friends. As more people share the content, it reaches a wider audience and spreads throughout the network.
When the content is engaging and the group is tightly connected, this can happen extremely quickly.
Diffusion in an AI model
Diffusion helps AI models learn patterns and relationships by sharing information across its different components.
In simple terms, it's like mixing different colours of paint, where each colour represents a piece of information or knowledge. As the paint mixes, the colours blend together, and the information is shared across different parts of the model.